April Behnke Digital Marketer

Santa Monica $22 / hour April-R.-Behnke-Resume-Fall-2019-2.pdf
Blog WritingContent MarketingContent WritingDigital MarketingPaid SearchPPC

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Email:, Cell: 661.220.1353


Creative, Effective, and Versatile Bilingual Digital Marketer Specialized in Paid Search and Content Marketing.


Zajac & Arias LLC & Page Consulting LLC, Remote

Digital Marketing Consultant, June 2019-Present

Strategize, construct, implement, and analyze educational email marketing campaigns through MailChimp
Optimize WordPress blog posts for SEO, target audience appeal, and perform data-rich keyword research
Create yearly marketing plan as well as editorial calendar for LinkedIn, company blog, and email campaigns
Perform market research to  further understand competition as well as client and prospect preferences
Manage, optimize, and create Google Ads Campaigns with an incredible monthly conversion rate of 19.17%

Core Paws, Remote

Paid Search Manager and Digital Content Writer (Volunteer),  January 2019-Present

Lead and optimize management of $40,000 Google Ads Grant Account for finding homes for shelter animals
Develop strategic project plan for maximizing effectiveness and efficiency of PPC efforts and experiments
Write exceptional copy for donor journey, thereby increasing ad clicks from 20 to 277 (up 1285%) on single date
Draft blog posts and work with team to establish content strategy
Research and implement attractive keywords to find high performers for donor personas

Zajac & Arias LLC, Philadelphia and Remote

Digital Marketing Specialist (Spanish and English),  January 2018-April 2019

Independently design, develop, implement, and report on Google Ads campaigns from ground up
Perform market and keyword research to stay fresh and up-to-date with target clientele
Monitor key metrics, regularly experimenting with A/B testing to maximize ad success

Legal Assistant/Paralegal (Spanish and English), October 2016-April 2019

Organize and perform daily administrative tasks to manage multiple projects with various deadlines
Manage cases and deadlines strategically with smart project planning
Assist in screening, hiring, training, supporting and posting ads for  new employees
Compose filings and correspondence to clients, suppliers, courts and counsel
Provide continuous customer service to clients by answering questions, giving updates and problem solving
Maintain  calendars, schedule appointments and organize logistical arrangements including travel

Textile Arts Center, Brooklyn

Activities Coordinator (Summer Camp, Seasonal), June to August 2016

Provide extensive administrative assistance to Summer Camp Director, teachers and staff
Update event and daily attendance records as well as database of camper information
Presente program information and media to visitors and guardians to increase sign-ups
Supervise classroom, field trip and free play while fostering a positive learning environment
Talketika Language Community, Madrid


English as a Second Language Instructor, April 2014- June 2016

Design, develop and implement unique curricula for international customers of all levels and aptitudes
Perform marketing outreach at targeted company sponsored social events

Josef Glimer Gallery, Chicago

Assistant Director, November 2011-August 2013

Compose press releases and artist biographies as promotional content for website and exhibitions
Promote exhibitions online as well as via  mailed print media and on-site events
Perform daily administrative and organizational tasks to ensure smooth functioning of business


2016 Cervantes Institute, Madrid, Diploma of Spanish as a Foreign Language (DELE), Level B2 (Advanced)

2011 School of the Art Institute of Chicago, Chicago,  MFA, Painting and Drawing

Awards: Elizabeth Graham Scholarship, Smith Oppenheim Scholarship

2006 Cornell University, Ithaca,  BFA, Painting and Drawing, College of Art, Architecture & Design

Awards: Dean´s List, G.P.A 3.6


2019 University of Illinois at Urbana-Champaign via Coursera, Marketing Management II (Current)

University of Illinois at Urbana-Champaign via Coursera, Marketing Management I

Northwestern University via Coursera, What is Social?

University of California, Davis via Coursera, Search Engine Optimization (SEO) Fundamentals

Google, Google Analytics Individual Qualification (IQ) Certification

Google, Google Ads Search Certification

Hubspot, Email Marketing Certification

Hubspot, Content Marketing Certification

Hubspot, Social Media Certification

Hubspot, Inbound Marketing Certification

2018 University of Vermont, Digital Marketing Fundamentals Certification

University of Pennsylvania via Coursera, Business Foundations: Introduction to Marketing

Google, Online Marketing Fundamentals Qualification


Digital Marketing, Paid Search Advertising, Marketing Strategy, Copywriting, Targeting, Advanced Spanish, Blogging
Google: Ads, Ads Editor, Analytics, Sheets, Slides, Docs; Adobe: Photoshop,  Illustrator, Acrobat, InDesign; Microsoft: Excel, Office 365, Word, PowerPoint; Slack; Canva; Pixlr; Tailwind; MailChimp; WordPress