APRIL BEHNKE
CONTACT INFORMATION:
Email: aprilbehnke@gmail.com, Cell: 661.220.1353
SUMMARY:
Creative, Effective, and Versatile Bilingual Digital Marketer Specialized in Paid Search and Content Marketing.
RECENT EXPERIENCE:
Zajac & Arias LLC & Page Consulting LLC, Remote
Digital Marketing Consultant, June 2019-Present
Strategize, construct, implement, and analyze educational email marketing campaigns through MailChimp
Optimize WordPress blog posts for SEO, target audience appeal, and perform data-rich keyword research
Create yearly marketing plan as well as editorial calendar for LinkedIn, company blog, and email campaigns
Perform market research to further understand competition as well as client and prospect preferences
Manage, optimize, and create Google Ads Campaigns with an incredible monthly conversion rate of 19.17%
Core Paws, Remote
Paid Search Manager and Digital Content Writer (Volunteer), January 2019-Present
Lead and optimize management of $40,000 Google Ads Grant Account for finding homes for shelter animals
Develop strategic project plan for maximizing effectiveness and efficiency of PPC efforts and experiments
Write exceptional copy for donor journey, thereby increasing ad clicks from 20 to 277 (up 1285%) on single date
Draft blog posts and work with team to establish content strategy
Research and implement attractive keywords to find high performers for donor personas
Zajac & Arias LLC, Philadelphia and Remote
Digital Marketing Specialist (Spanish and English), January 2018-April 2019
Independently design, develop, implement, and report on Google Ads campaigns from ground up
Perform market and keyword research to stay fresh and up-to-date with target clientele
Monitor key metrics, regularly experimenting with A/B testing to maximize ad success
Legal Assistant/Paralegal (Spanish and English), October 2016-April 2019
Organize and perform daily administrative tasks to manage multiple projects with various deadlines
Manage cases and deadlines strategically with smart project planning
Assist in screening, hiring, training, supporting and posting ads for new employees
Compose filings and correspondence to clients, suppliers, courts and counsel
Provide continuous customer service to clients by answering questions, giving updates and problem solving
Maintain calendars, schedule appointments and organize logistical arrangements including travel
Textile Arts Center, Brooklyn
Activities Coordinator (Summer Camp, Seasonal), June to August 2016
Provide extensive administrative assistance to Summer Camp Director, teachers and staff
Update event and daily attendance records as well as database of camper information
Presente program information and media to visitors and guardians to increase sign-ups
Supervise classroom, field trip and free play while fostering a positive learning environment
Talketika Language Community, Madrid
English as a Second Language Instructor, April 2014- June 2016
Design, develop and implement unique curricula for international customers of all levels and aptitudes
Perform marketing outreach at targeted company sponsored social events
Josef Glimer Gallery, Chicago
Assistant Director, November 2011-August 2013
Compose press releases and artist biographies as promotional content for website and exhibitions
Promote exhibitions online as well as via mailed print media and on-site events
Perform daily administrative and organizational tasks to ensure smooth functioning of business
EDUCATION:
2016 Cervantes Institute, Madrid, Diploma of Spanish as a Foreign Language (DELE), Level B2 (Advanced)
2011 School of the Art Institute of Chicago, Chicago, MFA, Painting and Drawing
Awards: Elizabeth Graham Scholarship, Smith Oppenheim Scholarship
2006 Cornell University, Ithaca, BFA, Painting and Drawing, College of Art, Architecture & Design
Awards: Dean´s List, G.P.A 3.6
CERTIFICATIONS AND PROFESSIONAL DEVELOPMENT:
2019 University of Illinois at Urbana-Champaign via Coursera, Marketing Management II (Current)
University of Illinois at Urbana-Champaign via Coursera, Marketing Management I
Northwestern University via Coursera, What is Social?
University of California, Davis via Coursera, Search Engine Optimization (SEO) Fundamentals
Google, Google Analytics Individual Qualification (IQ) Certification
Google, Google Ads Search Certification
Hubspot, Email Marketing Certification
Hubspot, Content Marketing Certification
Hubspot, Social Media Certification
Hubspot, Inbound Marketing Certification
2018 University of Vermont, Digital Marketing Fundamentals Certification
University of Pennsylvania via Coursera, Business Foundations: Introduction to Marketing
Google, Online Marketing Fundamentals Qualification
SKILLS:
Digital Marketing, Paid Search Advertising, Marketing Strategy, Copywriting, Targeting, Advanced Spanish, Blogging
Google: Ads, Ads Editor, Analytics, Sheets, Slides, Docs; Adobe: Photoshop, Illustrator, Acrobat, InDesign; Microsoft: Excel, Office 365, Word, PowerPoint; Slack; Canva; Pixlr; Tailwind; MailChimp; WordPress