ROBERT GLEIM

310-482-9150   •   robgleim@gmail.com

What I’m All About

Business & Brand Development

Digital Marketing

Sales
Project & Team Management

Event Planning

Budgeting
Public Relations & Social Media

Trade Shows

Fundraising
What I’ve Done So Far

Rare BIRD, Los Angeles, CA                                                                                                        2020-2021

Associate Director of Publishing
Managed the development of a variety of publishing opportunities and products; negotiated contracts; acted as editing and marketing strategist; and held a role in campaign management and development.

·       Identified new partners to create financing, investments, licensing, co-sponsorship and new project initiatives within current assets as well.

·       Oversaw and managed product development through all stages.

·       Directed and cultivated all marketing efforts, including analyzing effectiveness of paid, owned and earned exposure.

·       Established and grew partnerships with remainder companies, distributors, retailers and wholesalers.

MUSIC FOR GOOD/M4G, Los Angeles, CA                                                                                    2012-2021

Chief Marketing Officer
Developed and executed sales and marketing initiatives for start-up marketing agency which connects brands with creative performing artists and charities to produce mutually beneficial, all-inclusive campaigns.
·       Secured initial investment to support company launch in 2012.

·       Provided creative consulting services to all clients, including direct brand messaging, PR and product launch initiatives and special event planning.

·       Generated multiple national brand accounts through extensive prospecting efforts.

HARMONY PROJECT, Los Angeles, CA                                                                                        2017-2021

Marketing Consultant
Developed, implemented and executed strategic marketing plans for music education non-profit to engage digital media, convert customers and increase charitable donations. Strategized to improve event activations by expanding the company footprint at additional trade shows, festivals and record fairs.
·       Increased digital media engagement by 20% within the first six months.

·       Built consumer conversion rate up by 15% within the first six months.

·       Cultivated social media followers across multiple platforms by 25%.

·       Oversaw the acquisition of 20% new donors, retention of 25% of donors and increased out-of-state donations by 10%.

·       Increased donations by 10% and led initiative to grow email subscriptions by 20%.

Project Angel Food, Los Angeles, CA                                                                                   2016-2020

Director of Communications
Managed organization’s internal/external communications activities including advertising, marketing, media relations etc. Directed and oversaw communications programs to promote the organization and its events.
·       Oversaw the creation, budgeting and implementation of strategic and creative direction for all internal and external marketing communications.

·       Lead social media efforts, public relations and advertising campaigns in support of fundraising including special events, fundraising campaigns.

·       Headed efforts to inform the community and target audience about programs and services.

·       Chief stakeholder for all charity marketing activities and providing supervision to third-party communication agencies.

Under the Radar Magazine, Los Angeles, CA                                                                       2002-2012

Publisher and Director of Marketing and Sales
Directed all aspects of sales and marketing operations for national consumer music magazine, including client relations and new business development; created marketing materials for the media kit, rate cards, press releases and reader surveys; and organized nationwide promotional events and music showcases at the SXSW Music Festival and the CMJ Music Marathon.
·       Oversaw 300% revenue growth.

·       Implemented corporate sponsor events, netting more income than all other revenue streams combined.

·       Increased paid circulation by 80% and distribution outlets by 60%.

·       Negotiated all sales and marketing contracts.

·       Managed part-time support staff.

What I’ve Studied

BA – Communications, California State University, Fullerton

Other Accomplishments

PA Board Member and Vice President, Communications at Hollywood Schoolhouse

Board Member of Music Label Partnerships at Harmony Project

Avid music collector, voracious reader — yet terrible parallel parker